Some competitors will close their doors creating an opportunity to attract their customers.

Other competitors stop advertising reducing their “share of voice,” creating an opportunity to steal their customers thus increasing your market share.

Some competitors will utilize the wrong media
combination for their budget and miss their
market creating a market share growth opportunity for businesses who get it right.

Like picking “low hanging fruit” recessions offer many
growth opportunities for businesses prepared to
exploit them.

Smile. There’s even more good news.